Discovery is rebranding the Hub – what does it really mean?

Yesterday, word quietly came out that Discovery would be rebranding “The Hub”, the channel they operated alongside Hasbro for the past five years, in hopes of competing with channels like Nickelodeon and Disney. Overall, it would seem the experiment should be considered a failure, as after those five years, Discovery is apparently going to rebrand it as Discovery Family and tweak the format slightly to appeal to both children and families. This rebrand involves buying back some of Hasbro’s stake in the channel and at least from the surface, eliminating the connection to Hasbro’s apparently failed enterprise.

But what some folks aren’t talking about is that Hasbro still owns a significant piece of the channel, and still has the programming block from 9:00am – 3:00pm, so it’s not like Hasbro is just throwing up their hands and walking away.

Also, I do wonder just how much of a “failure” the enterprise should be considered. Look, I have no love for what Hasbro did to G.I. Joe: Renegades, and I think the Hub was the perfect platform to aggressively relaunch and remarket the brand. They totally and completely dropped the ball on that. They actually didn’t drop the ball, they threw it directly into the ground and stomped on it, and I think that stands as one of the most foolish things they’ve done over the past several years.

However, the Hub was the catalyst for keeping Transformers relevant with kids via Transformers: Prime, and even more importantly Transformers: Rescue Bots. Even moreso, the cultural phenomenon of My Little Pony: Friendship is Magic likely would not have transpired if not for the Hub, and regardless of whether or not the Hub captured the market share it needed to be relevant (it obviously did not), I’m sure it sold a lot of toys and a lot of broadcast rights to Netflix, so perhaps there were enough nuggets of success in there

All that being said, I still remember how thrilled I was to hear about the emergence of the Hub. I remember calling Comcast and completely revamping my cable package so I could be sure I had the channel. The lead up to and events of the G.I. Joe: Renegades series were some of my most memorable times over the past several years. It’s a real shame that five years later essentially no evidence of those great several months will really exist. I would imagine this doesn’t spell good news for the chances of a future G.I. Joe animated series either. I don’t think the door can be completely shut on that, but the reduced Hasbro stake in the Hub certainly doesn’t do any of us any favors.

Check out the full article outlining this on and to remember the simpler days, check out my G.I. Joe: Renegades Super Section where I posted character outlines, episode guides, and all sorts of fun stuff.


Hide your children, hide your wife… Sigma 6 cartoon comes back to The Hub!

According to Nick and More, Transformers: Animated and Sigma 6 will be coming to the Hub…and that’s not necessarily a good thing!

Nah, I’m kidding…mostly.  As much as I love the Sigma 6 concept and the Sigma 6 toys, even as a raging fanboy I cannot encourage folks to watch the Sigma 6 animated series.  While it certainly did have some redeeming qualities (the computer generated vehicle battles were great, and Season 2 was a massive improvement over Season 1) the feel and tone of the series just felt totally wrong for G.I. Joe.

From Tunnel Rat becoming “King of the Ninjas” and having hamburger eating contests with Heavy Duty to the world-ravaging Cobra plot being foiled by robotic dog urine there were some pretty ridiculous points about the two seasons of Sigma 6.

BUT…there were some definite fun aspects, too.  It wasn’t all bad I swear!

As proof of the coolness of some aspects of Sigma 6, Click the “Read the Rest of this Entry” link below for video clips from the series.

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Official Announcement of Hasbro Studios and Netflix Deal

We discovered last week that G.I. Joe: Renegades was now available on the Netflix Instant streaming service, much to the joy of G.I. Joe fans everywhere.  Now, we have a few more details behind the decision, including some exciting information about other Netflix offerings throughout 2012. reports the following information:

“Netflix will add popular Hasbro Studios series Transformers Prime and My Little Pony to its online instant streaming service as part of a multi-year deal with Hasbro Inc, the companies announced Thursday.

The Hasbro content, which also includes kids-targeted series Pound Puppies, G.I. Joe: Renegades and The Adventures of Chuck & Friends, will be available immediately on Netflix, as well as the Netflix “Just For Kids” section targeted to children 12 and under. The series currently air on the Discovery Communications/Hasbro Inc.-owned Hub network. 

Other series such as JEM & The Holograms, Transformers: Generation 1, G.I. Joe: Real American Heroes,Transformers: Beast Wars and Transformers: Rescue Bots will follow later in 2012, said Hasbro.

“We are very excited to be working with Hasbro Studios,” said Cindy Holland, Vice President of Content Acquisition at Netflix in a statement. “This deal allows us to offer even more great kids’ programming to our members, both adults and kids alike, including new seasons of My Little Pony, Transformers Prime and Pound Puppies after the season finale airs on The Hub.”

Added Hasbro Studios President Stephen Davis: “We are pleased that consumers will now be able to watch our award-winning programming on Netflix, the leading internet subscription service. We are making our content easy to access, anytime, anywhere and on all platforms where audiences are consuming content and this is a big step forward with our all-screen strategy.”

So for folks who couldn’t be bothered to read through all of that, later in 2012, not only can we expect the new series that appear on the Hub, but we can also expect the original G.I. Joe: A Real American Hero to appear on Netflix Instant streaming!  How cool is that?  And…and…  woah…missed that the first read through… BEAST WARS!!!  NICE!

Glad to see Hasbro expanding the potential audience for their brands, and hope this results in more awareness and possibly an increased attention at mass retail.  Time will tell.  Once again, you can find the original article on

Official Announcement for G.I. Joe: Renegades Season 1 Volume 1 on DVD

We saw this via last week, but now we get the official announcement and press release from Shout! Factory themselves!  As fired up as I am for an eventual Blu-Ray release, I’m pretty pumped up for this as well…a way to see G.I. Joe: Renegades on my TV whenever I want is just too damn cool.

The DVD is slated to be released June 5th and will contain the first 13 episodes of G.I. Joe: Renegades, plus a movie cash offer for the G.I. Joe: Retaliation film!  Bonus.

Click the “Read the Rest of the Story” link below for the full Press Release!

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GeneralsJoes reviews Transformers: Prime Season 1 on Blu-Ray

No, it’s not a review of the as yet non-existent G.I. Joe: Renegades Season 1, which makes me a very sad panda.  But Transformers: Prime is a pretty darn good series in its own right, and seeing this action-packed animation in Blu-Ray quality is a sight to behold!

I had a chance to check this full season out extensively, and I can say it’s better than watching it the first time around, especially if you don’t have The Hub in HD (I don’t).

Check out my review of Season One of Transformers: Prime at the link below!

No G.I. Joe programming on The Hub through early 2013

A short while ago we heard rumor that a potential follow up for G.I. Joe: Renegades is potentially in the early stages, so this should really come as no surprise, since any animated series in the “discussion” phase would be for programming not slated to begin until late 2013…but for the sake of full coverage, The Hub has issued a press release confirming their line up of programming for late 2012 and early 2013.

As expected, no G.I. Joe to be found.

The press release can be found on Discovery’s Corporate Media Page, and I’ve also mirrored it after the jump.

Thanks to CIAD of for the heads up.

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Some awesome G.I. Joe: Renegades production artwork unveiled

Wow!  An awesome blast from the past.  Big thanks to GeneralsJoes Twitter comrade Twitziller for uncovering this excellent blog from production artist April Eriksson, who apparently did some vehicle design work for G.I. Joe: Renegades.

She posted her artwork this past summer, and so far it has flown under the radar.  No longer!

Check out her awesome blog with G.I. Joe: Renegades and other artwork right here.  Also check out the mirrored images below.  SWEET!


The Hub presents a Cobra-Palooza Megatron-a-Thon on New Years!

With an awesome YouTube promo to go with it!

New Years Day, The Hub will be showing a marathon of Sunbow G.I. Joe: A Real American Hero episodes as well as old school episodes from Transformers, too.  Fans of either property don’t want to miss it!

Check out the awesome YouTube promo below.

G.I. Joe: Renegades and Transformers Prime move to Saturdays on The Hub

Well, even with eleven more new episodes of G.I. Joe: Renegades, the fun Friday evening tradition has gone by the wayside, as both G.I. Joe: Renegades and Transformers Prime are moving to Saturdays to showcase all of their new episodes.

Transformers Prime launches with premier content on April 9th, while G.I. Joe: Renegades moves to April 16th.  Transformers will start the action hour at 7:00pm, with Renegades picking up at 7:30pm.

I’m not sure of the reason for the movie, and am hesitant to blame ratings, considering Prime is a ratings behemoth (according to The Hub) but I can’t argue that there is less competition on Saturday nights, I suppose, and the chances of the younger kids being home is better.  Time will tell.  As we are all painfully aware, it’s too late to save G.I. Joe: Renegades, but maybe it can at least go out on a positive note.

Thanks to The Terror Drome and Nick and More for the information.

G.I. Joe: Renegades confirmed “On Hiatus” after a Single Season

Well, consider the unfortunate news confirmed.  I spoke with Public Relations at The Hub, and they have confirmed that G.I. Joe: Renegades will cease airing original episodes after the summer.  They have declared the series “On Hiatus” in anticipation of the upcoming film sequel.

This sounds remarkably similar to the situation with Transformers: Animated after the third season, as it was phased out in favor for a style closer to the live action Transformers films.  Considering how much stronger fan support Renegades seem to generate, especially when compared to the Rise of Cobra film, this is a disappointing turn of events, to say the least.

Let’s all hope that the next live action film franchise is closer to the spirit of A Real American Hero than the previous film was, so the animation doesn’t potentially suffer for it.  The entire text of the communication from The Hub is below.

“…we’re very pleased with the performance of G.I. JOE RENEGADES on The Hub. The series will go on hiatus at the end of season one while the second installment of the G.I. Joe movie franchise is being produced so Hasbro and Hasbro Studios can ensure the creative and storyline continuity that fans of the films and the series expect.  We’ll have original episodes into the summer and we envision resuming new animation following the movie.”

I do thank PR at The Hub for their quick confirmation, though I do wish the news was better, for sure.  Regardless of the future of G.I. Joe: Renegades, you can count on GeneralsJoes to continue updating the episode guide, spreading the news, and enjoying the hell out of G.I. Joe: Renegades while it lasts.

Yo Joe, I guess.