I remember it like it was yesterday… not only was my team playing the biggest game of the year, but G.I. Joe: Retaliation was poised to launch their huge Super Bowl TV spot, introducing the viewing public to the wonders of flying mountain ninjas.
This year, not so much.
Not only is my team not in the game, but from the sounds of Latino Review, G.I. Joe: Retaliation will not return to the big stage for a second go at an its marketing campaign. I’m not quite sure if this is a good thing or a bad thing yet. Actually, correct that. I know it’s not a good thing. But is it terrible?
We’ve already had over 12 months of G.I. Joe: Retaliation advertising blitz, is one more commercial during the Super Bowl going to provide any additional bang for the buck, or will it simply be a reminder to folks of what happened in early 2012?
I suppose time will tell what the affect is, but I almost wish Paramount was jumping back in with both barrels blasting instead of treading on eggshells hoping to not remind folks about the delay. Thanks again to Latino Review for the information.
Throughout the day yesterday the What’s on Joe Mind guys were trying to figure out if we should chime in with our uninvited .02 about the barrage of Retaliation related news that hit yesterday. In the end, we decided ‘what the hell’ and hit up Skype to share our thoughts.
Being the “quick and dirty” recording that it was, it was just myself, Mike, and Gary spewing about 45 minutes of G.I. Joe: Retaliation love. Check it out on our Podbean page, or hit up the embedded player below.
Paramount, USA Today and Hasbro needs to get this right. WE RECORD ON TUESDAYS GUY! I mean, how can we comment on breaking news if we record a week later? If they knew that, we wouldn’t have had to record a special edition, but as it is, the occasion did warrant a “quick and dirty” session, so here it is. Justin, Mike and Gary gather in the high tech palatial WOJM virtual studios to go over the first 9 figures revealed for this summer’s upcoming sequel. We break ’em down one by one. Which one’s did we like and which one’s do we feel will be duds? At the end we quickly preview the new 30 second trailer that will debut at some point during the Giants rout of the Patriots Patriots rout of the Giants in Super Bowl 46 in beautiful Indianapolis. Call me Joe!
IN THE IMMORTAL WORDS OF JAY-Z: Whatever deity may guide my life, dear Lord, don’t let me die tonight…
This news was broken on TFW2005, as they report that the Transformers: Revenge of the Fallen TV spot was the most watched commercial online following it’s debut during the big game on Sunday, but the best news to Joefans is that this same article shows that the G.I. Joe TV Spot ran second. While Revenge of the Fallen still beat out G.I. Joe by nearly 2 million unique views, the fact that G.I. Joe ranked second is great news. According to this article, the TV Spot beat out the Pepsi commercial “forever young” by over 50,000 views, and was uploaded to the internet 279 times compared to the Pepsi one, which was only uploaded 33 times.
This is a great sign that the G.I. Joe film is appealing to a mass audience, and hopefully the momentum continues to build… and just because I’m always looking for an excuse to post it, here’s the trailer again, courtesy of SuperHeroHype.com: