How can I possibly compose any “quick thoughts” about that 2:50 masterpiece of editing I’ve now watched about a dozen times tonight? It’s going to be difficult.
Was it what I was expecting? No. Was it awesome? YES. I love the fact that they unleashed an almost full three minute trailer on us to start things off, rather than a 30 second Super Bowl tease. Even for being an almost 3 minute trailer, it was crammed full of characters, action, fantasy, and most importantly… spirit. The general themes and feel of G.I. Joe: A Real American hero can be somewhat intangible. As ridiculous as it sounds for a children’s cartoon and toyline, I think to achieve the essence of G.I. Joe, you need to find that right balance between science fiction, fantasy, and hard-edged military action.
This trailer did that.
From the high energy ambush in the desert, to the high-flying ninja battle in the mountains, it’s immediately obvious that this film is going to try and cover several different bases all in one shot. It’s going to try and overshadow and cast aside Rise of Cobra, and it’s going to try to reinvent the property without really “rebooting” the property. The best of both worlds.
I find myself a bit shocked by some of the choices made, such as the potential deaths of Duke, Scarlett, and the rest of the Rise of Cobra cast, but that feeling is quickly forgotten in a hail of 50 caliber gunfire (from a Ma Deuce no less!) clashing swords, and Cobra FREAKING Commander.
This is no Cobra Commander in a goat-mask wannabe. This is Cobra FREAKING Commander. The minute you see him, you know who it is, and that is beautiful. Something the original film was lacking in a big way. My first impression? WOW. Upon 13 viewings? Still WOW. Even as I combed through the trailer to grab over 75 screen caps, I kept on having to watch segments over again, a big smile spreading my lips.
Rhett Reese, Paul Wernick, Jon Chu, Dwayne Johnson, Ray Park, Elodie Young, Bruce Willis, Ray Stevenson, Lee Byung-Hun, Adrianne Palicki, DJ Cotrona, and many others too numerous to name… thank you. Thank you all. Even at just brushing up against 3 minutes, memories of The Rise of Cobra seem to be fading away, replaced by energy, enthusiasm, and pure excitement over what’s to come. Well done.
As I said, I gathered together over 75 screen caps…they’re not gorgeous, but hopefully they at least capture some of the imagery and some of the coolness of this trailer. Off to watch it again.