First ever HasCon impresses, surprises, and satisfies

First and foremost… for some of the best coverage of HasCon you MUST check out the following two places:

Both Christopher and Carson went above and beyond documenting the experience in video and image form, and have a lot better detail there than I’m providing below.  This is just my own take on the experience.

On paper, it looked like kind of a crazy idea.  The coordination, the early mornings, the blood, sweat, and tears.

Oh, I’m not talking about HasCon itself.  I’m talking about my plans for HasCon weekend.  Deciding to forego the VIP treatment this year (going by some peer reactions, this was a significant lack of judgement on my part) I elected instead to make HasCon a day trip.  Grab a ticket, cruise down to Rhode Island for the day, have some fun.

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(Image courtesy of the 3DJoes Facebook Page)

Then they decided to bring James White from the New England Patriots, and my daughter caught wind of it, and those plans went out the window.  She had to see him on Sunday, and I had to see my friends on Saturday, so I decided on back-to-back road trips of nearly 3 hours each way.

I don’t regret one second of it.  If anything, I regret not bringing my second daughter along for the ride.

As we near the end of Fun Publication’s license for the G.I. Joe Convention (with Botcon already come and gone) Hasbro had elected to take over some of the convention reigns themselves, putting together a combination con involving all of their various brands.  HasCon as it was dubbed was immediately greeted by mixed reactions (my own included).  But as more and more of my friends expressed their interest in attending, I decided I’d go along for the ride.

(Images Courtesy of the 3DJoes Facebook Page)

Next year, it’s VIP all the way.

While I missed Friday, from everything I heard, the G.I. Joe panels were informative, interesting, and fun, a deep, introspective dive into the history of the world’s first action figure.  Certainly a lot of the discussion focused on the Real American Hero side of things, Hasbro pulled out all of the stops with actually recreating some of the old prototype vehicles and restoring many items for display.  Alan Hassenfeld himself was on site during the dinner to give a rousing speech, with the always present and always enthusiastic Derryl DePriest carrying the torch as well.  By all accounts they were both fantastic.  If you missed Friday like I did, you absolutely must go check The Full Force on Facebook, as the stalwart Chris McLeod managed to capture the majority of it on video.

I showed up on Saturday, shortly before noon, and the place was slamming.  It was wall-to-wall people waiting in line for autographs by David Ortiz, or playing along with a DJ, having a blast in the HasCade, or enjoying the G.I. Joe history lesson courtesy of Dan Klingensmith and an entire cadre of design legends from the hallowed halls of Hasbro.  I gravitated towards the G.I. Joe display of course and ran into some great friends there from 3D Joes and the Flag Points podcast, Dan K. himself, as well as members of the G.I. Joe Discussion Group on Facebook.  Less than thirty minutes into my arrival and it was like old homes day, especially for this old man who had missed the past two JoeCons in a row.

After chatting the guys up for a few minutes, I was swept into the main exhibit hall which was simply astounding.  Every single Hasbro brand was represented there from Transformers to Nerf to My Little Pony and Magic: The Gathering.  Disney Princesses, Star Wars, the whole ball of wax.

Well, except for G.I. Joe, which maintained its position on guard outside the front door.  If anything, though its placement gave it more visibility, not less.

Each section of boys toys goodness was crammed with new and old toys, fantastic, elaborate diorama displays and a bunch of great Hasbro designers to talk with.  I was able to play catch up with John Warden (though I kept missing Bobby Vala in the Marvel booth) and the enthusiasm with which they talked about their craft and the product lines they work on was infectious.  Moving from booth to booth (dodging the 15 foot tall Bumblebee dancing around) was an experience in glorious sensory overload.  HasCon is like JoeCon + Botcon x 10 squared.  It was really amazing.

(Video Courtesy of The Full Force Facebook Page)

But the audience was manageable.  It was large, but not TOO LARGE if you get my meaning.  Things rarely got to San Diego ComicCon shoulder-to-shoulder level, but on Saturday there was a constant stream and presence of people, but it never quite reached overwhelming status.

As a collector, though, once you pulled yourself away from the Boys Toys alley, things got even cooler, especially for those of us parents in the room.  Sprawling out throughout the rest of the exhibit hall was booths upon booths of fun, colorful, interactive demonstrations of Hasbro’s core brands.  Stuff like My Little Pony (full make up stations), Littlest Pet Shop (you could customize your own pet, or win free pets by spinning a hamster wheel), Baby Alive (changing stations, feeding stations, the whole nine yards), Nerf (shooting ranges and Dude Perfect trick shots), and even a Troll section where you could get your hair done up like one of those crazy plastic dolls that actually have names and a mythology now.

I’m so old.

There were kids and families.  Everywhere.  Just as it should be.  Boys and girls of all ages being exposed to Hasbro brands, discovering just how cool the various Nerf weapons or the latest Beyblades were.  Getting smacked in the face with a whipped cream pie or sprayed by a toilet (don’t ask)…  it was a tradeshow, a family fun day, and a full blown fan convention all wrapped up in a single package.

And it all worked.

Upon my return trip on Sunday, with my 12 year old in tow (who was thrilled to meet and get her picture taken with James White) the crowds were smaller and more scattered, making the floor more manageable.  She was able to play at the various game stations and although she was ‘way too old, dad’ for Baby Alive or My Little Pony, she eagerly traveled the floor with her little passport to collect all the stamps and get her free water bottle.  She customized her own Littlest Pet Shop and won a couple of free ones to bring home to her sister.  All that plus enough free Play-Doh to choke a stable of horses.

Sure, there were hiccups as there always are the first year around, but overall the experience was exceptionally smooth.  Busy, but not packed.  Lots to do and see, but not sensory overload.  Just enough great stuff happening at regular intervals, but not so much that you felt like you were going to miss something.

I’m not sure HasCon will become a regular thing, I can’t even imagine the coordination it took to bring it all together.  But I hope it does.  And if it does, I’ll be there next year.  I may even bring the whole family.

Dan, Derryl, the G.I. Joe legends, and everyone involved deserves some serious props for what it took to pull this off.  Yes, the best part (as always) was seeing all my friends and hanging with great people, but the Convention itself was a blast, and something I can see myself attending every year, and even better, something I can bring the family to as well.

Great success and congrats to all.

More VIP Details revealed about 2017 HasCon

It’s been a busy week for G.I. Joe news, so I guess I picked a fine time to try and get GeneralsJoes back current again.

Previously we’d heard that there were VIP tickets for fans on sale for HasCon for the somewhat scary cost of $600 and Derryl’s recent presentation at the 2017 JoeCon revealed that they were certainly working on some other initiatives to make the fan experience at JoeCon worthwhile.  Included with that is apparent assistance from G.I. Joe fan community member Dan Klingensmith as well as a special dinner with G.I. Joe legends.

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Further details have also been revealed about additional incentives for G.I. Joe fans.  In addition to the San Diego ComicCon Missile Command Center being repurposed for HasCon, there will also be four additional figures (two additional COBRA Officers and COBRA Troopers), an exclusive lithograph and animation cells.  If you do invest the $600 in the VIP package, you apparently get access to all of the different events, so if you’re a fan of other Hasbro properties as well, it may be more worthwhile.

I still find the package details and pricing to be a little confusing, so you may want to check the HasCon Website for the full details.

Hasbro “HasCon” officially announced for September, 2017

We knew it was coming, but I wasn’t aware it would be happening so soon!  Hasbro announces today their first ever “HASCON”, launching September 8 – 10, 2017 in Providence, Rhode Island!

As someone who lives on the East Coast, this is great news for me, and I plan on being in attendance for this one for sure.  The full website is live at Hascon.Hasbro.com with all the latest details of the show and you can read the full press release right here.

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Hasbro to Create the Ultimate Entertainment and Play Experience by Bringing Its Iconic Brands to Life with First-Ever ‘HASCON’

First-of-Its-Kind Convention Will Bring Fans and Families Together for Three Days of Immersive Entertainment Experiences, Talent and Character Appearances, Panels and More in September 2017

PAWTUCKET, R.I.–(BUSINESS WIRE)– Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, announced it is creating the first-ever HASCON fan and family convention in September 2017. The massive event, which will be held in Providence at the Rhode Island Convention Center and Dunkin Donuts Center from September 8-10, 2017, will treat attendees to three unforgettable days featuring a celebration of Hasbro’s powerful characters and stories, including live interactive experiences, exclusive products, talent appearances, panels and much more.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161018006137/en/

From bringing the first action figure to life with G.I. JOE, to creating a world where robots are truly ‘more than meets the eye’ with TRANSFORMERS, Hasbro’s brands have always overflowed with rich stories and dynamic, multi-faceted characters, providing an incredible platform to capture the imaginations of fans of all ages. The premiere HASCON event will bring the magic of decades of storytelling under one roof for the ultimate, immersive Hasbro fan and family experience. Hasbro’s top properties, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC THE GATHERING, PLAY-DOH, MONOPOLY, G.I. JOE and many others will be reimagined through dynamic stage performances and unique opportunities for fans to engage with their favorite characters. In addition to interactive experiences designed to offer attendees a glimpse into Hasbro’s imaginative storytelling in action, visitors will have the chance to see first-look previews of Hasbro’s biggest television and movie series, attend panels and meet-and-greets with celebrities and creative talent associated with Hasbro brands, take part in Hasbro Gaming competitions and purchase special limited-edition Hasbro products.

“Hasbro is home to many of the world’s most recognizable brands, each of them with their own group of passionate and engaged fans,” said John Frascotti, President of Hasbro Brands. “HASCON will deliver an extraordinary peek behind the curtain of our brands, storytelling, and iconic characters while giving us the opportunity to invite fans and families to our hometown for the most memorable, unified Hasbro experience ever.”

For all of the latest information on HASCON 2017, please visit http://hascon.hasbro.com

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

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Hasbro files trademark for “HasCon” – Potential unified convention in the works?

It didn’t take long after Botcon drew to a close for a new trademark to be filed by Hasbro themselves for “HasCon”.  According to the United States Trademark Office, the trademark was registered for the following purpose:

“Organizing and conducting conventions, exhibitions, fan clubs and gatherings for entertainment purposes and in the fields of toys, animation, comic books, fantasy, gaming, popular culture, science fiction, television and film”

This would certainly lead us to believe that Hasbro may be gearing up for a more coalesced convention for all of their different brands going forward, though obviously no confirmations of this fact exist as of yet.

I took a screen capture from the United States Trademark Office, which you can see below, identifying the trademark, the purpose for the trademark, and the registrants themselves.  Let the speculation continue…

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