Even now, in it’s fourth week of release, G.I. Joe: Retaliation continues to dominate International markets, mostly thanks to its debut in China this past week. According to The Wrap, the film generated nearly $40M in International revenue, boosted by China’s whopping $33M contribution for the debut. That amount actually puts it as the number 1 film worldwide, with Oblivion coming in a close second.
Over on the domestic side, G.I. Joe: Retaliation has now topped $111M, with a combined International and American total of $322M. This has catapulted the sequel past the original G.I. Joe: The Rise of Cobra, and considering the budget was significantly less, this is obviously good news, especially considering Japan hasn’t even opened yet.
Check Box Office Mojo for the latest numbers. Great news continues to emerge for the G.I. Joe film franchise, let’s hope it’s not too little too late for toys at retail. Thanks to SkotAlderman on Twitter for the heads up.
Cruising around the web on my post G.I. Joe Convention tour, I found a great article from Forbes.com speaking specifically about G.I. Joe: Retaliation and how well Paramount handled the marketing and development of the film. While the person writing the article has no real love for the film itself, he provides some excellent insight into the box office so far, and lays out great groundwork for when a film really starts making money.
His perspective on the rocky road for G.I. Joe: Retaliation is very honest, very fair, and even though he’s not a fan of the movie, it sounds like Paramount made the right move in doing what they did, and the result has been fantastic financially.
Yes, we were all lamenting the nine month delay (believe me, I was among the most vocal) but turns out that 3D conversion and how it impacted the foreign market may have just salvaged the G.I. Joe brand and nearly guaranteed a third film. Check out the article on Forbes.com.
As the G.I. Joe Convention winds to a close in Indianapolis, G.I. Joe: Retaliation continues to gain momentum world wide. With a first weekend box office of a very healthy $132M, Paramount had already greenlit development 0n a third film. Now, just over a week later, Box Office Mojo reports that the latest G.I. Joe motion picture has topped over $230M worldwide.
Hitting about $87M domestically and a whopping $141.2M internationally, G.I. Joe: Retaliation continues to provide a backdrop for the G.I. Joe mythology going forward. Big props to Jon M Chu, Paramount, and everyone involved in the production, who gambled on a nine month delay, but evidently the gamble has paid off.
Check out the full report at Box Office Mojo.
Signals have been a little bit crossed throughout the past few days with nobody entirely clear what to expect from G.I. Joe: Retaliation’s box office numbers this opening weekend.
Variety’s most recent claim is that the film will break the $100M mark worldwide over the weekend. Domestically it has already pulled in around $26M between Thursday and Friday, with most industry speculators assuming it will come close to or break $50M domestically. While that is slightly behind Rise of Cobra’s $54M take its opening weekend, adding in the worldwide numbers, Retaliation actually comes out about $10M ahead. Not bad, considering Rise of Cobra was a summer film and Retaliation is a March one.
With a budget of only $130M, you’d think breaking $100M its first weekend would bode well for the franchise, but with all of the marketing dollars, it is far too early to make any determinations.
Possibly the best news from all of this, though, is that Cinemascores from audiences seeing the movie are scoring in at an A-. That’s not bad at all.
We’ll be watching.
I know a lot of folks were wondering what was up with the shifting release dates, sneak previews, and other jumping around with G.I. Joe: Retaliation as we neared the Easter weekend. As for myself, I wasn’t complaining at all, as it gave me the chance to see the film a few days early!
Turns out the move might have benefited the film. Several early box office reports have started coming in, and signs are looking good for a strong opening for G.I. Joe: Retaliation. Various articles below talk about it:
Deadline reports that chances of the film hitting a $50M+ opening weekend are good while the Hollywood Reporter says that International markets should top $100M for the opening weekend. That would put G.I. Joe: Retaliation at around $150M for opening weekend numbers, which is half of what Rise of Cobra did for its entire theatrical run (both domestic and international).
Keep in mind that opening weekend generally makes up a large percentage of overall Box Office sales.
Interesting information to be sure, and numbers to keep an eye on. Thanks to Twitziller and ComicBookMovie for the info.
As thought, last weekend, District 9 took a chunk of G.I. Joe’s audience domestically, but the film is still rolling along fairly strong worldwide. It hit at least $2 million every day throughout the week, and jumped to $3.6 million Friday night. At this point, according to Deadline Hollywood Daily, the film is estimated to bring in $12.5 million domestically this weekend which would bring it to $120.5 million domestically since release three weeks ago.
But the real story here is the worldwide appeal. G.I. Joe: The Rise of COBRA has quietly kept it’s #1 ranking worldwide for 2 solid weeks, and still brings in some serious dollars in other countries. Box Office Mojo is reporting that overseas box office returns stand right now at about $102 million (though often those numbers are somewhat out of date). That means by Monday, The Rise of COBRA could have $225 – $240 million worldwide. Lorenzo Di Bonaventura initially said he wanted $350 million to guarantee a sequel, but recent comments from Paramount have put their goal at a more mangeable $300 million. That number certainly seems pretty achievable at this point.
Not bad numbers at all, and certainly not the “bust” that many armchair quarterbacks were predicting and even hoping for.
Deadline Hollywood Daily and Box Office Mojo report that G.I. Joe: The Rise of COBRA dropped over 60% at the Box Office this Friday compared to last Friday, mostly due to the lack of midnight screenings, and the fact that District 9 is hitting the male audience very hard this week. Many of the online pundits are raising their glasses and toasting the “failure” of The Rise of COBRA to maintain a strong showing, in spite of it’s rocket launch last weekend, but I’m not especially concerned.
Even with the drastic drop off from last Friday, Rise of COBRA is projected to earn a potential $24 or $25 million this weekend, which would bring the domestic total very close to the $100 million mark, and combined with fairly furious international returns, by next week, G.I. Joe could break the $200 million barrier worldwide. Granted, Paramount has said they want $350 million to guarantee a sequel…that number looks a bit out of reach, but you never know.
I think if the film can come close to $300 million worldwide with a writers’ strike script, and some quick-cut edits right up to the last minute, I think Paramount will be willing to give it a second shot with a much more polished production and much more involvement with the COBRA side of things. Not sure I’d bet on Stephen Sommers returning, but only time will tell.
With final numbers now in the books, G.I. Joe: The Rise of COBRA has finished just short of industry estimates, netting $54.7 million domestically and $99.7 million worldwide, narrowly missing the $100 million benchmark. Opinion seems mixed across the ‘net at what effect the opening of District 9 will have against the family-friendly PG13 rated Rise of COBRA.
My own personal take? I think District 9 will hurt box office numbers more than folks think. Yeah, it’s rated “R”, but I’m sure there was a big bulk of Joe audience members who were 17-35 year old men who dig science fiction and fantasy, and District 9 is right in that wheelhouse. It doesn’t have the advertising behind it, but I think it might end up surprising folks.
As I’ve been saying, time will tell, but I just wouldn’t be surprised to see a 55 or 60% drop next weekend. Hopefully the film has enough legs to carry on release for a few more weeks and get some money in the bank. I don’t mean to have a pessimistic outlook, this is just sort of reminding me of another film of a property that I was a big fan of, Daredevil. Like G.I. Joe, Daredevil was kind of the red-headed stepchild to a hugely popular and lucrative film franchise…like Joe, it hit theaters in a less-than perfect time of the year…like Joe, it was an effects-laden popcorn style flick with questionable acting and a paper-thin plot. Also like G.I. Joe, it opened to respectible numbers (Daredevil hit around $40 million in February compared to Joe’s $56 million in August), but Daredevil quickly fizzled and died on the vine.
Unlike Joe, though, Daredevil only had a $78 million budget, and yet the payoff still didn’t warrant a sequel. Hey, I know this is all “negative nancy” talk, just trying to keep perspective. I love the brand, I enjoyed the film, and I’m dying for more stories in this universe…just don’t want to get myself too hyped up.
“Channing Wayans” from HissTank.com has directed me to another LA Times article, this time with some estimated numbers for worldwide box office returns on opening weekend. According to the article, The Rise of COBRA will gross $100 million internationally this weekend, scoring $45 million dollars in international sales.
But where it gets really interesting is with the following quote:
“That’s certainly good enough for Paramount to claim victory, however, and start thinking about the future. The studio’s vice chairman, Rob Moore, confirmed that a sequel will soon go into development. The film’s lead actors are contractually obligated to return for another film, though director Stephen Sommers is not.”
While I certainly applaud Paramount’s optimism, and I hope nobody is jumping the gun, I’m going to wait a bit. Let’s see how Rise of COBRA performs in its critical second weekend against District 9, and then start figuring out chances for a sequel. Good to know it’s already on the radar, though!
Click here for the full story.
So with not much else to do on a Sunday (well…that’s a lie, I’m just wasting too much time beating this dead horse) I figured I’d do a little checking to Box Office trends and what expectations should be for this weekend, based on what we know already. Of course, much of this post will probably be defunct by this time tomorrow, but where’s the fun in that?
I’ve already reported that G.I. Joe: The Rise of COBRA actually dropped 16% in attendance from Friday to Saturday. I thought this was a bit distressing, and then I checked some film trends. Now, I’m actually still a little bit distressed about this, but not real upset. Looking at Box Office history this year, here are some big films, and the change in returns from Friday to Saturday of opening weekend, all based on numbers from Box Office Mojo:
- Watchmen – Total Domestic Gross $107 million, International Gross $183 million. Opening weekend gross $55.2 million. Keep in mind, Watchmen was considered a financial failure. Change from Friday to Saturday was -25%.
- Wolverine – Total Domestic Gross $179 million, International Gross $350 million. Opening weekend gross $85 million. Change from Friday to Saturday was -15%.
- Star Trek – Total Domestic Gross $255 million, International Gross $382 million. Opening weekend gross $75 million. Change from Friday to Saturday was +1.3%.
- Terminator: Salvation – Total Domestic Gross $124 million, International Gross $341 million. Opening weekend gross $42.5 million. Change from Friday to Saturday was -1.9%.
- Transformers: Revenge of the Fallen – Total Domestic Gross $394 million, International Gross $818 million. Opening weekend gross $109 million. Change from Friday to Saturday was +9%.
In pretty much every case here, the Sunday Box Office also dropped from Saturday, although only 10-15%. Both Wolverine and Watchmen seem to be the benchmarks, since they both dropped double digits from Friday to Saturday. Wolverine dropped another 27% on Sunday, Watchmen dropped 33%. I think those are both excessive, compared to G.I. Joe: The Rise of COBRA. Just for the sake of argument, I’ll shoot for a 20% decline for The Rise of COBRA from Saturday to Sunday, that would put Sunday’s total gross at $14.4 million. With that 14.4, that then puts the three day total at $54.9 million, which isn’t a bad number. It’s not the $60 million I was hoping to see, but it’s nothing to sneeze at. Of course, if Sunday drops even more, there could be problems.
Looking at Wolverine’s numbers, that film did manage to make over $340 million internationally, while Watchmen floundered at about $182. Let’s hope The Rise of COBRA trends more towards Mutants and less towards Alan Moore…