That was kind of my reaction when this news floated across the Internet this morning, courtesy of HissTank member Master Chief. His eagle eyes dug into some SKU listings of G.I. Joe product, which I am mirroring below:
786245 Movie 3.75″ figures $9.99
788551 Movie Delta Vehicle $21.99
786216 Ninja Showdown Set $24.99
786253 Ninja Mask $9.99
786274 Movie Alpha Vehicle $13.99
788535 Blade of Justice $16.99
788640 10″ Kata Battler $21.99
788713 Movie Bravo Vehicle $15.99
788772 Snake Eyes Ninja Set $27.99
788802 Battle Kata Weapon $15.99
863851 Ninja Chucks $9.99
867591 Ninja Command Blaster $29.99
828516 Micro Force Blind Bag $3.99
828613 Micro Force Starter Set $7.99
Now for the interesting items (all are Hasbro items):
655875 Ninja Army Special Ops $3.99
913370 Special Ops Starter Pack $4.99
835442 Special Ops Vehicles $24.99
913230 Special Ops Tomahawk $42.99
As Master Chief says, a lot of this is stuff that we already know, but what is this “Special Ops” stuff? Sure, it’s the name of the online Facebook game, but I’m not sure that particular corner of the G.I. Joe marketing bracket has really been lucrative enough to garner it’s own branch of toys.
Based on price point above it almost seems like some of these pieces are gaming related. They don’t appear to be Micro Force, since there’s a separate listing above for Micro Force already. A low price point on the Ninja Army and the Starter Pack is very interesting… although perhaps the Starter Pack and the Starter Set could be considered different?
Of course what’s drawing the most attention (as it should) is that listing for a Special Ops Tomahawk. That certainly sent the G.I. Joe world on its ear today, understandably so. The Joe design team has mentioned a few times that another classic vehicle was being planned for this year, similarly to the Skystriker, but I’m not sure anyone would have guessed the Tomahawk was a possible subject. I know I wouldn’t have. The tooling and expense required for a vehicle like that doesn’t seem feasible under a reasonable MSRP. But, really, we’ve seen G.I. Joe reuse names a ton over the years…this could be something entirely unrelated.
Regardless of what it is, things are certainly looking a little more exciting for Toy Fair next week. You can bet I’ll be in attendance to get all of the pics and information that I can!
Thanks again to Master Chief on HissTank for sparking this interesting speculation!