Discovery is rebranding the Hub – what does it really mean?

Yesterday, word quietly came out that Discovery would be rebranding “The Hub”, the channel they operated alongside Hasbro for the past five years, in hopes of competing with channels like Nickelodeon and Disney. Overall, it would seem the experiment should be considered a failure, as after those five years, Discovery is apparently going to rebrand it as Discovery Family and tweak the format slightly to appeal to both children and families. This rebrand involves buying back some of Hasbro’s stake in the channel and at least from the surface, eliminating the connection to Hasbro’s apparently failed enterprise.

But what some folks aren’t talking about is that Hasbro still owns a significant piece of the channel, and still has the programming block from 9:00am – 3:00pm, so it’s not like Hasbro is just throwing up their hands and walking away.

Also, I do wonder just how much of a “failure” the enterprise should be considered. Look, I have no love for what Hasbro did to G.I. Joe: Renegades, and I think the Hub was the perfect platform to aggressively relaunch and remarket the brand. They totally and completely dropped the ball on that. They actually didn’t drop the ball, they threw it directly into the ground and stomped on it, and I think that stands as one of the most foolish things they’ve done over the past several years.

However, the Hub was the catalyst for keeping Transformers relevant with kids via Transformers: Prime, and even more importantly Transformers: Rescue Bots. Even moreso, the cultural phenomenon of My Little Pony: Friendship is Magic likely would not have transpired if not for the Hub, and regardless of whether or not the Hub captured the market share it needed to be relevant (it obviously did not), I’m sure it sold a lot of toys and a lot of broadcast rights to Netflix, so perhaps there were enough nuggets of success in there

All that being said, I still remember how thrilled I was to hear about the emergence of the Hub. I remember calling Comcast and completely revamping my cable package so I could be sure I had the channel. The lead up to and events of the G.I. Joe: Renegades series were some of my most memorable times over the past several years. It’s a real shame that five years later essentially no evidence of those great several months will really exist. I would imagine this doesn’t spell good news for the chances of a future G.I. Joe animated series either. I don’t think the door can be completely shut on that, but the reduced Hasbro stake in the Hub certainly doesn’t do any of us any favors.

Check out the full article outlining this on Deadline.com and to remember the simpler days, check out my G.I. Joe: Renegades Super Section where I posted character outlines, episode guides, and all sorts of fun stuff.

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Why fans of G.I. Joe: Renegades should give the Boss Fight Kickstarter a closer look

I know, I know… I’ve already got a banner up above and a widget over to the left, but what can I say?  I believe in the Boss Fight Studio folks’ and their product, and want to support it any way I can.

And, as a diehard G.I. Joe: Renegades fan, I’ve come across another reason to be excited as well.  Buried within one of the stretch goals are a number of “blanks”.  Vitruvian H.A.C.K.S. figures with no armor, accessories, or extraneous details, perfect for customizers to build upon.  Or if you’re a G.I. Joe: Renegades fan…

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Check out the “Bio Blue” blank figure above, and tell me that wouldn’t be a great base for a Cobra “Bio-Viper”.  In the G.I. Joe: Renegades animated series, the Bio-Vipers were insidious Cobra experiments.  With the transparent blue color the blank figure above looks like an awesome template for those Bio-Vipers.  The Wave 3 Blank Bodies are available with the $210,000 level stretch goal, which seems like a long way away, but it’ll hopefully come up closer than we think.  Already Boss Fight is nearly halfway there, and still 31 days to go!

Support the Vitruvian H.A.C.K.S. Kickstarter campaign!

G.I. Joe: Renegades and Sigma 6 return to The Hub

Seemingly lost to the sands of time for the past while, arguably the best animated series for the G.I. Joe universe ever, G.I. Joe: Renegades returns to The Hub today!

Anyone who hasn’t bought it on Blu-Ray (why the hell not?!) you can now see it on The Hub again.

I know it got a bad rap, and I know I lavish all sorts of praise on it, but please trust me, that praise is deserved.  If you haven’t seen it yet, just because you’ve listened to folks who didn’t like it, at least give it a shot yourself.  You might be pleasantly surprised.

As for the Sigma 6 animated series?  Yeah, that pretty much blows chunks, but if you like watching train wrecks, you can check that one out, too.  :)

Thanks to Nick and More for the info.

G.I. Joe coverage continues on BrainFreeze.be – Interviews and Analysis

Throughout the crazy week of G.I. Joe: Retaliation prep and reaction, pop culture fan site BrainFreeze has been posting some great updates to their G.I. Joe themed articles!  These include interviews with some collectors (including yours truly!) and a great look at the animated series, review sites, and more.

It is really cool to see a site like this putting so much effort into pushing and publicizing G.I. Joe!  I have posted links below to all five parts, you need to check them out, they are really entertaining reads and a great look at some folks within our hobby and some aspects that make our hobby great.

  1. Introduction – “Knowing is Half the Battle”
  2. “There is a place called Kokomo” – Interview with Kokomo Toys
  3. Interview with Gary “Gyre-Viper” Goggles
  4. Interview with Toy Reviewer yo go re from OAFE.net
  5. A look at the Sunbow animated series
  6. Interview with G.I. Joe “Specialist” Justin Bell (hey, that’s me!)

There are much more to come, but these six articles are pretty fun reads!  You should check them out.  A big thanks to Axel for taking the time to get this all together and to get it all translated!  A great effort.

G.I. Joe: Retaliation prep revisited – The History of Roadblock

So, the cool guys at the Cold Slither Podcast Tweeted out a link to one of my old articles covering the history of Roadblock for folks who needed to bone up on their G.I. Joe history before catching G.I. Joe: Retaliation.

That kicked a reminder at me that maybe I should get that post back up on top since G.I. Joe: Retaliation has officially opened and there might be people wondering just who this Roadblock dude is.  You can see the original post right here, but I’ve also reposted it at the Read the Rest of the Story link below.

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What’s on Joe Mind Episode 73 HALO drops onto the Internet airwaves

Wow, nothing like a terrible pun to liven your Monday work day, huh?

So what’s with the HALO drop joke?  Only the fact that Episode 73 of What’s on Joe Mind features an interview with the indelible Khary Payton, the voice of Ripcord from G.I. Joe: Renegades!  Fans of quality animation will probably also recognize him as being the voice of Aqualad from the excellent Young Justice animated series as well.  I may have fanboyed over him a bit about that.  Keep in mind this interview was done a few months ago, before news of Young Justice’s cancellation broke, so this was a topic we did not bring up.

We also have the full audio from Hasbro’s G.I. Joe presentation at Toy Fair!  You’ll feel like you were sitting right in the auditorium, especially as Gary has a stroke when he sees the Kre-On Snow Job.  Check out this latest episode on our Podbean page, or also embedded below.  As always, the show notes are after the jump.

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What’s on Joe Mind Episode 72 Offends my delicate sensibilities

I promised myself I wouldn’t post about this episode…  the ridicule… the insult…  the depravity performed upon my favorite character in the G.I. Joe mythology was almost too painful to revisit here on my website.  But for the good of the listeners, I decided to be the bigger man.

Unfortunately a 103 degree fever and gut-punching flu bug kept me from participating in this episode, but that didn’t stop the boys and guest Ed Lydon from piling on poor Hit &  Run.  I’ll remember this, fellas.  As an aside, there is a terrific interview (that I did participate in) with Andrew Kishino, the voice of Storm Shadow from G.I. Joe: Renegades!  That almost makes it all worthwhile.

Listen to the latest episode via our Podbean page, or the embedded players below, and as always show notes are after the jump.

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12 for ’12 – GeneralsJoes Top 12 G.I. Joe toys of 2012

One would think this would be a pretty easy, straight-forward article, right?  I mean, we barely had a wave of figures released, and the vehicles were by and large unremarkable, so what is the point of this discussion?

Well, I kind of thought so, too, but then I started looking into what we got this year, and it became evident, that even with G.I. Joe: Retaliation’s short-lived shelf life, there was still plenty of topics to dissect and plenty to talk about in regards to 2012′s slate of G.I. Joe toys.

Now, a pair of items kind of had me in a quandry.  While technically the Slaughter’s Marauders and Dreadnoks 7-Packs were shipped in 2012, I still consider them 2011 product.  They were announced and solicited in 2011, and I received my sets in 2011, even though many folks got them in 2012.  For that reason I did not include them when considering this list.

Any thoughts from the peanut gallery on that?

Click the Read the Rest of the Story link below to see my thoughts.

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12 for ’12 – GeneralsJoes Top 12 G.I. Joe news stories of 2012

Whatever you think about the state of G.I. Joe throughout 2012, I don’t think anyone can argue that it was a slow year for news.  Quite the opposite!  Going from nearly daily reports of movie updates, to the downward spiral of G.I. Joe: Retaliation confidence, and finally finding some middle ground with the great regional gatherings of Joe fans and the countless great independent projects.

It was quite the interesting year for G.I. Joe, and in celebration of 2012, I’m picking the top 12 news stories for the year.  They may be good, they may be bad, but the end result is a collection of events throughout 2012 that paints a pretty cool picture when we look back on it.  Click the Read the Rest of the Story link below for the run down.

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12 for ’12 – GeneralsJoes Top 12 What’s on Joe Mind Episodes of 2012

So did you think 2012 was a slow year for G.I. Joe?  While the fine folks behind the What’s on Joe Mind Podcast did drop down their recording schedule a bit to accommodate a slow trickle of Joe news, there were still many exciting G.I. Joe events to talk about.

From animated voice actors to movie news and toy reports, What’s on Joe Mind covered the gamut of G.I. Joe news and events for the year.

Even with a much slower recording schedule in the back half of 2012, it was tough to pick out 12 isolated episodes, but with Gary and Mike’s help, somehow I made due.

Click the Read the Rest of the Story link below for the full list!

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