Where it all began – the 1963 Toy Fair pitch that sold G.I. Joe

In the 1960’s Hasbro, quite simply, wasn’t what it is today. Beginning in 1923, the Hassenfeld brothers formed a company selling textile remnants, then migrated to school supplies, and finally, in the 1940’s spun off into producing toys. In 1952 with the arrival of Mr. Potato Head, they finally had a big toy brand to call their own.

Meanwhile, Mattel was rolling hard and strong with Barbie, and while Hasbro was doing okay, it wasn’t in the same league as its west coast competition.

Then came 1963. Then came the revelation that they could do what Mattel is doing and make a Barbie…but make it a Barbie for boys.

G.I. Joe was born.

Pitched in 1963, the brand depended on a successful reception at Toy Fair in New York City to spring forward into production. Deals were made in New York, not in the backrooms in the months leading up to what is now essentially a press event. Brands literally lived and died by their presentation.

It all came down to this.

With the above film reel from 1963, Hasbro officially convinced American retailers to buy into this brand. In 1964 and 1965 G.I. Joe made up 75% of Hasbro’s sales, and while it dipped in the late 70’s, it rebounded in the 80s to become the first multi-media toyline release with a cartoon, comic book, and landmark series of highly articulated action figures all hitting at once. It was an incredible feat of marketing the likes of which had never been seen before, and have rarely been replicated to such perfection even 30+ years later.

It all came down to that nine minute video. The concept of Action Figures was born there, and lives on today.

Today, three decades later, G.I. Joe remains one of the most recognized American icons and toy brands around the world.

Yo Joe indeed!

GIJCC Lost Talkers now available in the store for immediate shipping!

Hey, all you 12″ fans, remember how mad you were when Hasbro wasn’t celebrating the 50th Anniversary?  Well the G.I. Joe Collectors Club has just received the 12″ Lost Talkers!  Immaculately recreated from the vintage designs with great new talking ability they are in the store and ready to ship now!  Check out the YouTube video below with the press release following.

At long last, the G.I. Joe Collectors’ Club is producing the last two figures in the very popular “LOST TALKER” series that started with the G.I. JOE “LOST TALKER” ACTION SOLDIER and the G.I. JOE “LOST TALKER” ACTION MARINE a few years back! These figures are not “lost” because they were never produced, rather because they feature two voice phrases that were recorded back in the 1960s but not included on the original figures released in 1967.

These NEW Club figures have been meticulously reproduced, featuring boxes and uniforms that stay true to the original but are made with today’s best digital production tools. Hear the original “voice of G.I. Joe” as never before as the ORIGINAL recordings are presented with a modern electronic voice box and crystal clear clarity! Many collectors have original talking figures from the vintage G.I. Joe line, but none of them sound like this!  Rediscover the magic of your own G.I. Joe figure announcing his service branch and that he is “reporting for duty” along with 7 other phrases – PLUS – two phrases that were thought “lost” to the vaults of time. These figures feature the ORIGINAL recordings you recall from your childhood and two that were NEVER used until NOW!

Order your G.I. Joe Collectors’ Club exclusive LOST TALKER ACTION SAILOR and LOST TALKER ACTION PILOT today! For a preview of the figures, check out the video here.

Brian

GIJCC-PILOTandSAILORtalkers

NEW G.I. Joe LOST TALKERS coming from the G.I. Joe Collectors Club!

9/8/2015 – NEW from the G.I. Joe Collectors’ Club!

For Immediate Release

At long last, the G.I. Joe Collectors’ Club is producing the last two figures in the very popular “LOST TALKER” series that started with the G.I. JOE “LOST TALKER” ACTION SOLDIER and the G.I. JOE “LOST TALKER” ACTION MARINE a few years back! These figures are not “lost” because they were never produced, rather because they feature two voice phrases that were recorded back in the 1960s but not included on the original figures released in 1967.

These NEW Club figures have been meticulously reproduced, featuring boxes and uniforms that stay true to the original but are made with today’s best digital production tools. Hear the original “voice of G.I. Joe” as never before as the ORIGINAL recordings are presented with a modern electronic voice box and crystal clear clarity! Many collectors have original talking figures from the vintage G.I. Joe line, but none of them sound like this!  Rediscover the magic of your own G.I. Joe figure announcing his service branch and that he is “reporting for duty” along with 7 other phrases – PLUS – two phrases that were thought “lost” to the vaults of time. These figures feature the ORIGINAL recordings you recall from your childhood and two that were NEVER used until NOW!

Pre-order your G.I. Joe Collectors’ Club exclusive LOST TALKER ACTION SAILOR https://www.toyarama.com/store/-pre-order-2015-12-g-i-joe-lost-talker-action-sailor-1-pc-p1299.php and LOST TALKER ACTION PILOT https://www.toyarama.com/store/-pre-order-2015-12-g-i-joe-lost-talker-action-pilot-1-pc-p1298.php today!

And check out the EXCLUSIVE video here:

G.I. Joe Collectors Club reveals 2016 Incentive Mike Power the Atomic Man!

Ohh, man.  While Pythona is convincing me to remain a 3 3/4″ themed member of the G.I. Joe Collectors Club in 2016, I can confirm without hesitation that I will be also purchasing Mike Power.  As most folks know, I love me some science-fiction mixed in with my G.I. Joe, and it doesn’t get much better than the Atomic Man!  With an actual LED eye and clear bionic limbs, this 12″ figure looks BOSS.  Of course now, if I pick him up, suddenly I’m going to feel like I have to go back and get all these other Adventure Team figures, too…  must… resist.

Anyway, check out the first revealed images below as well as the press release.  Good looking stuff!

NEW from the G.I. Joe Collectors’ Club for 2016!

 

In 2015, the G.I. Joe Collectors’ Club offered the first ever GLOW-IN-THE-DARK 12” G.I. Joe action figure! Doctor Isotope is his name, and he is the membership incentive figure for G.I. Joe Collectors’ Club this year. Anyone who had an active Club membership on March 16 of 2015 received Dr. Isotope in the mail at no additional cost. This unique figure is a villain bent on power and destruction, but as we all know, every great villain needs a strong hero to stand against him!

 

For 2016, the G.I. Joe Collectors’ Club is raising the bar once again by offering a new version of the Classic 1970s figure – MIKE POWER THE ATOMIC MAN, a 12” inch figure which featured clear limbs and an eye that could be made to “blink” by blocking and unblocking the plastic pipe which carried light from the circle on top of the figure’s head to his right eye.

 

The NEW Atomic Man from the G.I. Joe Collectors’ Club will feature kung fu grip hands, clear legs, a clear arm and an ALL-NEW head design which will include an electronic LED light up eye activated by tugging on his Adventure Team dog tag! The figure will come dressed in tee shirt, shorts, and white shoes based on the RARE vintage uniform from the Secret Mountain Outpost for Atomic Man produced in the 1970s. To add to the fun there will be an accessory uniform set for Atomic Man available for separate purchase!

 

To get the NEW Electronic Mike Power Atomic Man 12” figure, be sure to join the G.I. Joe Collectors’ Club by March 16, 2016. With the NEW Atomic Man as a member of the Adventure Team, evil (and Doctor Isotope) won’t stand a chance!

For more information regarding Mike Power, G.I. Joe Collectors’ Club benefits and to JOIN the Club, be sure to visit Gijoeclub.com today!

Latest Hot Toys Avengers is a Vision of greatness

Yeah, that was bad, I apologize.  But it’s true.

Paul Bettany’s role as Vision in the new Avengers: Age of Ultron movie was a thing of beauty, evoking just the right mixture of compassion and bad-assery, and now you can own the Vision in 12″ form.

Hot Toys revealed the first images this morning, and now Sideshow Collectibles has him up for pre-order, and I have to say, as one expects these days from Hot Toys, he looks spectacular.  Look, he even comes with his own mini-Mjolnir!

Check out the pre-order right here, and take a peek at the images below.

Marvel Vision Marvel Sixth Scale Figure

Derryl DePriest gets refreshingly candid in JoeCon interview

One of the benefits of JoeCon is an opportunity to get some face time with the folks that control the fate of your favorite brand. In many cases interacting with Hasbro representatives results in a lot of understandable marketing speak. They are there, after all, to support their company and maintain the image and reputation of who they are there representing.

I’ve always been impressed by the way G.I. Joe representatives have handled themselves at various conventions, both as a credit to them and to their Public Relations folks.

But the frank and honest way Derryl DePriest approached questions about the fate of the 12″ toyline with the Patches of Pride impresses me most of all. He manages to maintain his professionalism, but gets incredibly honest and forthright about the current state of 12″ collecting and the potential future of 12″ figures at retail (hint… there ain’t one).

He’s frank about fan support for the 12″ line (or lack thereof) and Hasbro’s priorities when it comes to fans and shareholders. It’s an illuminating look into what goes into certain decisions, and I’m sure it has raised the eyebrows of many a Real American Hero fan, as we wonder just how far behind the 12″ fans we are.

This was a fantastic conversation, honest and transparent, and huge kudos to Derryl for telling it like it is, and thanks to The Joe Report at Patches of Pride for transcribing and posting.

Good stuff. Check it out here.

derryl-depriest

Exclusive First Look – Gentle Giants 12″ Jumbo G.I. Joe

EDITNow with higher resolution video!

I’ve seen a lot of questions out there surrounding the upcoming 12″ Jumbo releases of G.I. Joe figures from Gentle Giant. This video may help answer some of those questions.

Star Wars Celebration occurred last week, and dedicated G.I. Joe fan Page Wagner was in attendance, but while so many folks were focused on Star Wars, he spotted the Gentle Giant Joes and went straight for the good stuff.

He spent a few minutes talking to Gentle Giant about their upcoming G.I. Joe releases, and even got a chance to get a hands-on look at Grunt. He took video of this short Q & A session, and has made it available to GeneralsJoes exclusively.

Check out the embedded video below and big thanks to Page for thinking of me!

Gentle-Giant-Jumbo-Snake-Eyes-01

Hot Toys Avengers 2 Ultron Mark I available for pre-order

We got our first official images yesterday, and now on Sideshowtoy.com, the Hot Toys Ultron: Mark I is now up for pre-order!

Check out the pre-order at the link below, and take another peek at some great images of this amazing looking entry into the Hot Toys collection.

Marvel Ultron Mark I Marvel Sixth Scale Figure

Hot Toys Avengers: Age of Ultron Ultron Mark 1 official images by Hot Toys

While this particular entry into the Age of Ultron toy collection isn’t something I’m tempted to pick up, I can’t argue with the craftsmanship here. The sculpting on the various cybernetic parts, as well as the exposed machinery and wiring? Pretty astounding looking stuff.

Hot Toys has released the official images of this Ultron Mark I and yes it is a thing of beauty, even if I prefer the more finished version.

Check out the Hot Toys Facebook Page, and images are also mirrored below.

While Hot Toys teases a Vision figure, War Machine goes up for pre-order

For any of you “gotta catch ’em all” Hot Toys fans, things are likely getting really expensive really quickly!  Today Hot Toys teased their new Avengers: Age of Ultron Vision 1:6 scale figure, and then released the pre-order for the Age of Ultron War Machine.

Vision can be seen here:

avengers-age-of-ultron-vision-tease

You can also pre-order War Machine at Sideshow Collectibles and check out images below.