Some interesting licensing angles in the works for the G.I. Joe brand

While I think many of us wait patiently for news of the upcoming Hasbro Cinematic Universe so we can set expectations for new retail G.I. Joe figures, a few licensees have emerged with potential G.I. Joe related items in various stages of conception and production.

Perhaps most unusual is news from Dynamic Attractions (revealed via Skinny on Twitter) who is apparently planning a new full-blown amusement park attraction and framing it around the G.I. Joe brand.  They speak about it in depth in this YouTube video and even show some brief video (including a look at very COBRA-themed set design and a vehicle that looks more than a little like a four-seat VAMP):

Dubbed an “All-Terrain Dark Ride” this was announced at IAAPA 2017 (The International Association of Amusement Parks and Attractions) and even included some promotional opportunities.

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Along with this information, Pop Culture Shock Collectibles has also announced they have acquired rights to produce some G.I. Joe product as well.  Most well known for their lines of statues, we’ll have to see what they have in store and how it compares (or compliments) the existing work of Prime 1 Studio.

“PCS Collectibles is pleased to announce we have now secured a licensing agreement with Hasbro Inc. We are excited about the opportunity to team with Hasbro in creating collectibles based on characters from properties like TRANSFORMERS, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, G.I. JOE and MY LITTLE PONY to name a few. Stay tuned for further details!

G.I. JOE, TRANSFORMERS, and MY LITTLE PONY are trademarks of Hasbro. DUNGEONS & DRAGONS is a trademark of Wizards of the Coast LLC.”

As always, time will tell how this all shakes out.  Stay tuned!

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