With the plethora of G.I. Joe: A Real American Hero books hitting Kickstarter in recent years, there’s been an awesome wealth of content available for us long time fans. One avenue that hasn’t been fully explored, however, is the advertising and marketing side of things, but Phil Reed from Battlegrip.com has that covered.
The Kickstarter for Modern Army Action Figures was just recently launched and explores the great advertising of vintage Real American Hero product. One would argue a huge amount of G.I. Joe’s success in the 80’s was due to its unique look at marketing and advertising, and Phil’s got some great stuff here.
Go check out the book on Kickstarter and throw some support its way!