I think “uncertain” is putting it kindly.
Brian Savage from Fun Publications sent out a pair of emails tonight on the subject of BotCon and JoeCon, each email serving a couple of purposes. There were some updates on the respective conventions in each message, but most importantly, he appeared to take an opportunity to thank the communities and say “good-bye” signaling the first official confirmation that Hasbro appears to be moving away from Fun Publications for their Collectors Club and Convention licensees.
However, sharp eyed readers might have noticed a distinct difference in the two emails.
While the Transformers oriented email contains the following text:
“All memberships will end December 31, 2016. Hasbro looks forward to sharing new plans for the Collector’s Club with you in the future.”
Meanwhile, the G.I. Joe one has the following:
“All memberships will end December 31, 2016.”
Yeah, that’s it.
Nothing about any kind of Hasbro announcement or any sort of indication of future events to celebrate the G.I. Joe brand. Some might say that’s a sign of bad things to come, but I think the G.I. Joe community really needs to take this as an opportunity. We need to show that we really want some kind of G.I. Joe Club or Convention representation. We need to prove to Hasbro that our fandom counts, too, even though we don’t love a billion dollar franchise like Transformers.
The fact is, Hasbro would not exist as a company right now if not for G.I. Joe. Do they owe us something? Of course not. But I feel like they owe the BRAND something, and for once maybe we should look past simply the bottom line and do something for the fans who have supported them for not just years, but decades.
Let Hasbro know how you feel. Write them a letter:
1027 Newport Avenue
Pawtucket, RI 02862.
Ping them on Twitter.
Most important thing is to BE RESPECTFUL, but I think it’s pretty clear to me that Hasbro at large doesn’t think G.I. Joe is even worth considering the future of, and that doesn’t sit well with me. Hopefully I’m not alone.
I have hundreds of friends in the G.I. Joe community that I would have never met without JoeCon. This isn’t just about toys, it’s about friends, family, and a little bit of joy in our lives. It’s just one small weekend a year where we ask that G.I. Joe maybe be one of the priorities for a change. I don’t think that’s too much to ask, but we need to convince Hasbro of this fact.
It’s on us. However you can do it, DO IT. It’s evident from that email above that plans don’t appear to be set in stone for 2017 for the G.I. Joe side of the house. We may be able to change some minds. If you’re passionate about it, do something about it. I know I will. Let’s try to come together on this!