I saw mention of this a few days ago, but am just getting around to talking about it…and it deserves to be talked about!
Hasbro products have a pretty significant collector draw, there’s no question about that, but Hasbro’s connection with those collectors has been a bit hit or miss throughout the years. At Conventions each year Hasbro reps do a fantastic job talking to fans and sharing news with their most devoted followers, but beyond those select segments of face-to-face interactions, it’s mostly on the fringes.
That may be changing.
Hasbro has revealed “Hasbro Pulse” what appears to be a very collector focused portal looking at our favorite brands with some early looks and behind the scenes peeks at what makes these toys so important to us.
Already there have been articles posted looking at packaged samples of the next run of G.I. Joe 50th Anniversary figures as well as some intel behind Transformers from John Warden. It’s a great start to something that might hopefully become a much larger part of how Hasbro talks to the fandom.
Check out Hasbro Pulse and stay tuned, I suspect we’ll be talking much more about it in the future.