Fascinating insight into Hasbro’s model shop on Gizmodo

Last week Gizmodo posted a very cool video about the design and construction of Transformers, but I didn’t post it, just because…well, it was Transformers.  However, today, they’ve followed up that video with another video, this time a peek into Hasbro’s model shop.

This is where some of the magic happens, folks.  Figure sculpting, paint, construction…a lot of that happens in the Model Shop.  For folks who went on tour at Hasbro in 2010 during JoeCon, we got a very quick walk through and it was some of the most interesting stuff we saw in the entire process.  The way industrial design, artistic flair, and electronics all merge together into one fascinating department of toy magic.  Pretty awesome.

There are many steps before a toy gets to this point, from concept work, input drawings, etc…  but the Model Shop is awesome in its own right as well.  Check out the video on Gizmodo, or embedded below.  Watch for a Storm Shadow cameo!

And for good measure, here’s last week’s Transformers video as well, now that some of my butt hurt has worn off:

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