Cruising around the web on my post G.I. Joe Convention tour, I found a great article from Forbes.com speaking specifically about G.I. Joe: Retaliation and how well Paramount handled the marketing and development of the film. While the person writing the article has no real love for the film itself, he provides some excellent insight into the box office so far, and lays out great groundwork for when a film really starts making money.
His perspective on the rocky road for G.I. Joe: Retaliation is very honest, very fair, and even though he’s not a fan of the movie, it sounds like Paramount made the right move in doing what they did, and the result has been fantastic financially.
Yes, we were all lamenting the nine month delay (believe me, I was among the most vocal) but turns out that 3D conversion and how it impacted the foreign market may have just salvaged the G.I. Joe brand and nearly guaranteed a third film. Check out the article on Forbes.com.