The rest of the world discovers what we already knew… G.I. Joe is #1!

I’ve been pumping it up on Twitter, but now the results are in, and G.I. Joe fans should have a smile on their face.  In an online survey, the Children’s Museum of Indianapolis reveals the #1 childhood toy, and the winner (of course) is G.I. Joe!

For those of us who have been involved in the brand this comes as no surprise, but I think it is a further statement of the indelible mark G.I. Joe as a property has left on the American consciousness.

You’re talking about a toyline that hasn’t had a successful mass market event in over 25 years, and is likely not considered by retailers as one of the focus toy brands that they carry.  Yet in spite of a lack of mass media focus or attention, G.I. Joe remains in the public eye and strikes a chord with the American people.

Kudos to Joe fans who stepped it up and voted, and awesome to hear the results!

Check out the write up on the New York Daily News website.

  • http://twitter.com/FakeEyes22 David R S

    That’s great! At the very least, it’s nice to know that Joes are still right there in the mind of the public. As far as toys go, you’d think Lego would win, or even Barbie. For just action figures, you’ve got Star Wars & Transformers to contend with.

    Cool news to hear during a time where the brand hasn’t had a long consistent run of a particular line for quite a while. I really hope many of these votes came from children, who I’d half expect to answer “Ipad” or whatever hot toy of the moment is.

  • Dusty Ayers

    I am obviously biased for Gi Joe but I completely agree Joe should be #1. It is the most interesting line I have ever owned and it constantly reinvents itself. I branched out into other lines like Centurions and MASK but I always seemed to come back to Gi Joe. Some of my favorite memories as a kid are my brother and I playing with our Joes.

  • http://autoboticasphyxiation.wordpress.com/ Monte

    I am absurdly, inordinately pleased by this news.