Official Announcement of Hasbro Studios and Netflix Deal

We discovered last week that G.I. Joe: Renegades was now available on the Netflix Instant streaming service, much to the joy of G.I. Joe fans everywhere.  Now, we have a few more details behind the decision, including some exciting information about other Netflix offerings throughout 2012.

Multichannel.com reports the following information:

“Netflix will add popular Hasbro Studios series Transformers Prime and My Little Pony to its online instant streaming service as part of a multi-year deal with Hasbro Inc, the companies announced Thursday.

The Hasbro content, which also includes kids-targeted series Pound Puppies, G.I. Joe: Renegades and The Adventures of Chuck & Friends, will be available immediately on Netflix, as well as the Netflix “Just For Kids” section targeted to children 12 and under. The series currently air on the Discovery Communications/Hasbro Inc.-owned Hub network. 

Other series such as JEM & The Holograms, Transformers: Generation 1, G.I. Joe: Real American Heroes,Transformers: Beast Wars and Transformers: Rescue Bots will follow later in 2012, said Hasbro.

“We are very excited to be working with Hasbro Studios,” said Cindy Holland, Vice President of Content Acquisition at Netflix in a statement. “This deal allows us to offer even more great kids’ programming to our members, both adults and kids alike, including new seasons of My Little Pony, Transformers Prime and Pound Puppies after the season finale airs on The Hub.”

Added Hasbro Studios President Stephen Davis: “We are pleased that consumers will now be able to watch our award-winning programming on Netflix, the leading internet subscription service. We are making our content easy to access, anytime, anywhere and on all platforms where audiences are consuming content and this is a big step forward with our all-screen strategy.”

So for folks who couldn’t be bothered to read through all of that, later in 2012, not only can we expect the new series that appear on the Hub, but we can also expect the original G.I. Joe: A Real American Hero to appear on Netflix Instant streaming!  How cool is that?  And…and…  woah…missed that the first read through… BEAST WARS!!!  NICE!

Glad to see Hasbro expanding the potential audience for their brands, and hope this results in more awareness and possibly an increased attention at mass retail.  Time will tell.  Once again, you can find the original article on Multichannel.com.

6 thoughts on “Official Announcement of Hasbro Studios and Netflix Deal

  1. Not everyone can get the Hub, but TONS of people have Netflix! This is a great way to expand the brand AND sell more toys. I’m all for it.

  2. I can’t wait to rewatch Beast Wars!

    As for Joe, maybe they need to come with a sticker that says to watch on Netflix now rather than the Hub?

  3. Spent way too much time with my sons watching Netflix today… good times. Is there a way to tell Netflix how happy we are?

  4. Pingback: Business Class Discount

Leave a Comment