Well, I tossed up a massive clump of images a little over an hour ago on the train ride, and I’m here now to refine things a little bit and make a little more sense of what we saw today. This information is all cobbled together from various notes and speaking with some Hasbro folks at the show itself.
While G.I. Joe seemed a bit out of place among the Transformers, Marvel, and Star Wars brands, the Joe team folks were quick to give reasons for that. While those three brands are enjoying consistent years of build up, G.I. Joe is sort of “resetting” with the G.I. Joe: Retaliation film. While those other brands are building upon already strong foundations, the Joe brand is trying to create that foundation this year, so they have things to build on going forward.
G.I. Joe is scaling back, but there is still a healthy presence this year with over 50 figures and 9 vehicles, which is pretty impressive, all told. 30th Anniversary probably only gave us around half of that, or perhaps a little more.
Figures will start hitting beginning of June. Official “Street date” is May 29th, but as retailers catch up, some might fall behind that just a bit.
Because the movie was moved up, Hasbro didn’t have a lot of time to get movie accurate figures in stores, so the actual movie accurate product will hit retail around July with Wave 2.
Now for pictures! Click the read the rest of the entry link below for all of the image goodness.
G.I. Joe: Retaliation Wave 1 – Roadblock, Duke, G.I. Joe Trooper, Cobra Commander, Cobra Trooper, Snake Eyes, Red Ninja, Storm Shadow, Zartan
G.I. Joe: Retaliation Wave 2 – Flint, Roadblock (Battle Kata), Snake Eyes (Ninja Duel), Storm Shadow (Ninja Duel), Unmasked Firefly
G.I. Joe: Retaliation Wave 3 – Lady Jaye, Alley-Viper, Cyber Ninja, Dragon Ninja, Joe Colton
G.I. Joe: Retaliation Wave 4 – Jinx, Blind Master
G.I. Joe: Retaliation Wave 5 – Crimson Guard, Night Viper
G.I. Joe: Retaliation 3-Packs
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G.I. Joe: Retaliation Alpha Vehicles
G.I. Joe: Retaliation Bravo Vehicles
G.I. Joe: Retaliation Delta Vehicles
G.I. Joe: Retaliation SDCC Exclusives
G.I. Joe: Retaliation Display