24th November 2011

G.I. Joe Q & A Answers November, 2011

posted in G.I. Joe |

Well, the guys at Hasbro’s PR firm were burning the midnight oil the night before Thanksgiving making sure we got our Q & A responses in!  Check out mine below…  I don’t remember asking two Kwinn questions, but there you are…

1) Speaking for the majority of collectors out there, I think we’re all very thankful you are going to such great lengths to finally release the perfect version of Kwinn the Eskimo. He obviously stands out quite a bit amongst the more modern and cutting edge military action figures that are hitting store shelves. How much of a challenge is it when you try and release figures that are so different aesthetically from their peers, and is that partly why Kwinn is possibly going to be relegated to a Convention Exclusive in 2012?

HASBRO:  From a marketing perspective, we had hoped to get him out with the 30th Anniversary line but the timing did not work out. You are correct in that the challenge now lies in finding the right place to put him. There is currently no final plan for Kwinn but he will make it out there eventually!

2) Back in the Marvel days, there was a tight connection between the comic and how toys appeared at retail. Have things changed from a retail perspective these days which prevents that connection between toys and the IDW comics? There are a number of great designs from the IDW comic team that Joe fans would love to see in plastic form.

HASBRO: With so many different forms of entertainment we have to prioritize which story to tell through product. There are definitely a number of great storylines in the IDW comic and we’re glad to hear you’re enjoying them!  The IDW team does an outstanding job.

3) In light of the recent issues with Kwinn finding a place at retail, how much input do retailers have with individual characters in a specific case assortment? Do they have final say about which specific figures are in each case and how they “mix” with the current retail strategy?

HASBRO:  The decision not to ship Kwinn was an internal decision based on knowledge of retail timing. With our movie product set date in early summer 2012, we did not want to risk shipping out an additional wave of figures so late in the year and risk excess inventory blocking movie product. Our retail partners trust Hasbro to make decisions regarding which figures we release in what mix.

Answers are coming in to other places around the web as well, but I’m about to depart for a day of family adventure, so I’ll have to recap that when I return.

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This entry was posted on Thursday, November 24th, 2011 at 8:43 am and is filed under G.I. Joe. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • http://www.facebook.com/AndrewHall79 Andrew Hall

    Great questions Justin!

  • M6D

    Make Kwinn a HTS exclusive and sell him through the store. Just get him out in a way we can buy it.



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