G.I. Joe: Retaliation influenced by “The Rock’s” positive impact

So when Dwayne “The Rock” Johnson was first announced as being one of the stars of G.I. Joe: Retaliation, I saw and heard fans complaining.  Claiming that he was just an ex-wrestler with no real star power, and that he really should not be involved in the Joe film.

There were people out there who said his involvement didn’t make any sense and that he wouldn’t bring an ounce of credibility to the G.I. Joe film franchise.  As time has gone on, those people have relaxed somewhat, but they are still out there.  And to those fans, I just have to say “look at the numbers”.

Dwayne Johnson posted the first apparent “in costume” picture of himself as Roadblock about 60 short minutes ago.  Along with Twitter he also posted it on Facebook.  An hour later, the image has almost 2,700 comments, and nearly 16,000 “likes”.  As a whole, the Facebook page for Dwayne Johnson himself has a whopping 4 million fans who like it.

Contrast all of this with the original G.I. Joe: The Rise of Cobra, which currently as 15,000 likes on its own, and its easy to see that a thriving social media empire and a likable personality can combine to create a LOT of buzz.  The Rock will put butts in seats, and the G.I. Joe sequel can use as many butts as it can possibly get.

This doesn’t even mention Jon Chu and Ray Park, both of whom are very active on Twitter as well.  Something tells me this somewhat younger and fresher perspective might just drive more box office dollars.  Regardless of your opinion of the G.I. Joe film franchise, this is a good thing for all of us.

19 thoughts on “G.I. Joe: Retaliation influenced by “The Rock’s” positive impact

  1. From day one I was excited to have The Rock in G.I. Joe 2. His personality alone is worth the ticket price. Who cares if he’s an ex-wrestler, because wrestling is just another form of entertainment for millions. He honed his on screen persona there. It is what catapulted him into stardom. His roles in “The Rundown”, “Scorpion King”, “Walking Tall” and now “Fast Five” have all been worthwhile performances. I’m sure his “positive attitude” has spread among the cast & film crew, creating a great vibe all-around. To me, The Rock is probably the single best thing for this movie and franchise at the moment.

  2. Yeah, The Rock is, unlike any of the actors who appeared in the first movie (with apologies to Mr. Quaid), a legitimate, honest-to-goodness star.

  3. Completely agree with you. I know many wanted Terry Crews for Roadblock too, but as much as I like him too, I don’t feel he has the draw power to get people in the theaters as The Rock does. Sure he LOOKS more like Roadblock, but that is about it. I’m totally happy with The Rock as Roadblock and I’m sure by the time I see it, I wouldn’t want it any other way.

  4. Completely agree with you. I know many wanted Terry Crews for Roadblock too, but as much as I like him too, I don’t feel he has the draw power to get people in the theaters as The Rock does. Sure he LOOKS more like Roadblock, but that is about it. I’m totally happy with The Rock as Roadblock and I’m sure by the time I see it, I wouldn’t want it any other way.

  5. Love this all around. I really think his presence is going to make this movie! Can you smell what the ‘Block is cooking?

  6. I like The Rock and think he’s a decent actor. I liked him in “Walking Tall” and I think he’ll make a kick ass Roadblock!

  7. Pingback: The Rock as Roadblock (Roadrock?) : Poe Ghostal's Points of Articulation

  8. Okay here’s my .02 worth the news of The rise of cobra made me cringe even before we knew the story. I just felt like it might kill the toy line (life support). The news of The Rock starring in GI Joe was tremendous! I will bet the box office will be double the ROC movie and it will stay number one for a few weeks. The Rock doesn’t have star power tell that to the millions….. and millions of the Rocks fans,lol. Seriously He WILL put butts in seats! John Cena was talking about The Rock filming GI Joe last week on Monday Night Raw so forget the GI Joe fans the WWE fans will storm the Box Office,nuff said.

  9. Yeah, Rock seems to be past his Disney movie phase and is back to being an action star.

    I think the movie’s coming out around August next year (right?) which makes sense as Rock’s already planning to be at next year’s SummerSlam.

  10. Hmmm…I really liked the Rock in Rundown. I think he gives the movie hope. But I am still keeping expectations low. Real low.

  11. Seeing his dedication to the role is enough to get me on board. I used to be a huge fan of his during his wrestling characters but now that he’s infiltrated my GI Joe obsession I’m even more excited because of his social media activity. His pictures and comments make me very excited. I’m a huge GI Joe fan and I’m excited. I like the young blood…My big hope is that they don’t forget about the Joe history and don’t try to create all this new character index. Follow the history please!

  12. Wow, have I fallen into a forum full of f’n 20 somethings going on 12 all sucking off the Rock?! The Rock is a star to kids and wrestling fans, the only movie where he was the star in that made real money was the Scorpion King. All the other movies start out ok and bomb horribly after that. The Faster movies have their own douche bag fans and the Rock was incedental to the money it made. Can you guys remember the movie Doom, or Toothfairy, or any of the countless lame movies he did that bombed. Plus, remember the WWE curse, talk about a movie on WWE and promote it thru them and it will bomb. You can say what you want but all this attention is only due to G.I.Joe fans and the initial negative reaction to the announcement. Everything after is from what the fans generated, not the Rock. Take a step back from your own kool-aid here. This is not going to be a G.I.JOE film, look at the cast . . . it screams stupid. This is just gonna be a Rock action movie with his stupid posturing, posing, that lame eyebrow, stupid wrestling moves thrown into the fight scenes, and him barking all his lines as usual. This is going to be a G.I.Joe movie in name only, just the Rock running around shooting crap and making sure he has all the screen time. I’m betting there will be a scene where he beats up Snake Eyes or Duke just to show how tough he is and will be leader of G.I.Joe after that. If there was something to be positive about then I would mention it but as far as Duke and Snake Eyes, I am betting that combined they will only have half or less the screen time of your hero the Rock. Keep cheering it on people, you wanted some sort of ‘star power’ and now you claim to have it in the form of the Rock but be careful what you ask for . . .

  13. Dwayne Johnson gave an excellent performance (regardless of what you think of the film) in “Southland Tales,” and has proven he has the star power to leverage the RIGHT amounts of cheezy. No one wants Apocalypse Now with Joe characters as the tentpole for the Joe franchise; it’s simply not commercially viable. It should be a bit fun, without having to be funny. I think Johnson can walk that line, and help legitimize some decent action with a fair plot.

    BTW, I’m not twenty-something, I’m about twice that.

  14. “the only movie where he was the star in that made real money was the Scorpion King.”

    The Game Plan was also a HUGE success – something like $120 million in profit.

    And you know what? If he kicks the shit out of Duke, GOOD. Duke’s the dullest character in the entire damned mythos, played by the dullest actor alive. If they blew up Duke 20 seconds into the new movie, I’d immediately walk out of the theatre… and buy another two tickets just to express my satisfaction.

  15. ‘Southland Tales’ may be a cult favorite but it changed my view of The Rock entirely when I first saw it many, many moons ago. Although it often takes a decent director to get decent acting, even out of decent actors… the Rock will probably surprise most people as Roadblock. Besides… anything is better than Channing Tatum. That dude has a stuffed animal for a brain.

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