In one of the most interesting blog readings I’ve been privileged to experience recently, Jim Shooter (who was editor-in-chief at Marvel Comics in the 80’s) has recently posted a nice story about the origins of G.I. Joe: A Real American Hero.
Mr. Shooter is quick to make sure that Larry Hama gets his due for the evolution of the G.I. Joe brand in the 80’s, and talks about just how closely Marvel and Hasbro worked together to evolve this brand thirty years ago. Truly a fascinating read.
Check it out right here.
Anyone who doubts the impact and significance of G.I. Joe in the 80’s only needs to look at the image he posts of subscription sales for the comics at the time…G.I. Joe came in at #1, and beat out Spider-Man by over 10,000. Really eye opening.