They retail for $19.99 each…I just placed my order, and it was $45.00 for the two of them including shipping. Pretty good deal, all told, for ten figures. There are no images in the listing, so just be aware that Trooper Builder 5-Pack 1 is the G.I. Joe one, and Troop Builder 5-Pack 2 is the Cobra one. Go get ’em.