GeneralsJoes was sent a Press Release regarding the licensing behind the Transformers and G.I. Joe brands in 2009. Check out the full press release below!
HASBRO GEARS UP FOR BIGGEST BLOCKBUSTER SUMMER
IN COMPANY’S LICENSING HISTORY
Thousands of TRANSFORMERS and G.I. JOE Licensed Products to Land on Retail Shelves Around the World as Highly Anticipated Movies Hit Theaters
PAWTUCKET, R.I. – June 2, 2009 – The Entertainment & Licensing Division of Hasbro, Inc. (NYSE: HAS) today announced that the combined licensing programs supporting the movie releases of TRANSFORMERS: REVENGE OF THE FALLEN and G.I. JOE: THE RISE OF COBRA has surpassed Hasbro’s licensing milestones based on the number of deals signed, variety of products spanning major licensing categories, and retail distribution of the goods worldwide. Hasbro will arrive at the Licensing International Expo in Las Vegas on June 2, 2009, with more than 350 licensees on board to bring TRANSFORMERS and G.I. JOE movie-related products to market this summer and beyond.
In association with Hasbro, the new DreamWorks Pictures and Paramount Pictures live-action movie, TRANSFORMERS: REVENGE OF THE FALLEN, will debut on June 24, 2009 followed by G.I. JOE: THE RISE OF COBRA from Paramount Pictures and Spyglass Entertainment on August 7, 2009.
“Two back-to-back releases of live-action films based on Hasbro’s powerhouse boys action brands has created the perfect global storm from a licensing perspective,” said Bryony Bouyer, Senior Vice President of Licensing, the Americas at Hasbro. “The combination of these time-tested, proven brands supported by major theatrical premieres presents a rare opportunity for licensees to confidently drive new and innovative products into the worldwide market.”
The TRANSFORMERS and G.I. JOE movie-related licensing agreements will offer products that appeal to consumers worldwide from men to women and children with something to fit every budget across all major categories from sporting goods to electronics; apparel, accessories, domestics and footwear; publishing, social expressions and school supplies; and video games. A wide variety of these Hasbro-licensed items will be showcased at the Licensing International Expo in Hasbro Booth #1825.