Don’t look now… but it’s Toy Fair day!

I have some mixed emotions when it comes to this time in February…mostly it’s disappointment that I’m here at home when so many of my toy geek website peers are down in New York.  I always loved my frantic trips to the city, but unfortunately, over the past few years, my real life has played havok with my toy life, and I just haven’t been able to make it down.  The same holds true this year.

That being said, I don’t anticipate a ton of G.I. Joe news happening this weekend (or throughout next week).  With the 50th Anniversary line being a Toys “R” Us exclusive, there’s really no need for it to be showcased at the general Toy Fair event, and this year especially, the action figure news promises to be dominated by Transformers, Star Wars, Marvel and other non-Hasbro brands.  Today, of course, is the day for the Hasbro Collectors’ Event, which typically begins around 1:00pm.  It will start with a slideshow (no pictures allowed) and then by late afternoon, folks will be in the showroom.  I expect pictures to start emerging by anywhere from 4:00pm – 6:00pm.

Even though there’s likely not much in the way of G.I. Joe, there will certainly be stuff I’m excited to see from Transformers, especially some nice looks at upcoming Titans Returns items.  Marvel should provide some cool stuff as well, and later on in the weekend into next week, I’ll be watching for Thundercats news from Mattel.

Meanwhile, if you want some up to the minute toy news straight from the Hasbro presentation, consider following these Twitter users:

For the most part, these folks will be breaking news straight from the Hasbro presentation with pics to come later.  I’ll likely do a recap at the end of the day with whatever strikes me as interesting.



Eagle Force Stryker reveal emphasizes support for Adventure People

Zica Toys recently relaunched their Adventure People Kickstarter, and is making some great progress, already accumulating over $15,000 of their $25,000 goal. This fun looking Kickstarter includes some nostalgia based characters like Captain Action and Action Jackson, as well as some different variations of those figures.

Meanwhile, over on the Eagle Force Returns Facebook page, Fresh Monkey Fiction has revealed the first look at Stryker, one of the new characters from the upcoming Eagle Force line. One thing to note with this first reveal is that he’s using some Adventure People parts. Fresh Monkey Fiction noted that the success of the Adventure People Kickstarter could go a long way towards ensuring that Eagle Force has access to their library of tooling to spin out some great looking figures like this.

I think Stryker looks pretty great, and I know with the Adventure People’s new Kickstarter methodology, I’ll be pledging some support that way as well.

Keep watching the Eagle Force Returns Facebook page for the latest updates, and if you like what you see there, consider pledging towards the Adventure People Kickstarter, too!


Preview for IDW G.I. Joe: A Real American Hero #225

COBRA World Order comes to its Earth shattering conclusion on Wednesday at your local comic shop!  Check out the preview below and get ready for the rise of the COBRA Nation!

G.I. JOE: A Real American Hero #225: COBRA WORLD ORDER Part 7

Larry Hama (w) • S L Gallant (a & c)

COBRA has unleashed the COBRA WORLD ORDER and now G.I. JOE must fight back before the world is pushed past the brink and COBRA reigns supreme! Larry Hama and S L Gallant bring fans the concluding chapter of the story, which will change the world of G.I. JOE forever!

FC • 32 pages • $3.99

Bullet points:

  • Part of IDW’s big Valentine’s Day promotion!
  • The biggest G.I. JOE storyline comes to an epic conclusion in this special 24-page story!

Introducing – The Joy of G.I. Joe

As an adult collector it can be a little too easy to turn to snark and disdain when speaking to certain pop culture elements, especially ones that were so important to us as children.  Anyone who has visited GeneralsJoes knows that I try and retain some of the pleasure and joy that toys brought me as a kid, and I’m extremely happy to announce a new project between myself and Jim Beard!

We are working together to bring a new book to the collecting community.  Entitled The Joy of Joe, it endeavors to portray the pleasure of G.I. Joe to kids throughout the years.

But in order to move forward on the project, we do need your help.  We do have a potential publisher, but we need a professionally designed cover and interior formatting, which does cost some up front money.  It’s not much, but it is necessary.  If this is a publication you’d like to support, please consider checking out the GoFundMe page and throwing some support our way.  All we’re asking for is money to develop the cover and format the book.  I’m greatly looking forward to getting this project out there, and sincerely appreciate anyone who might consider supporting it.  The full details are below!


THE JOY OF JOE is thirty-plus essays about the joy of growing up with one of the greatest toys of all time.

“The book will collect the memories of Joe fans from over fifty years of childhood play, and focus on the true joy of the figures and their accessories. Everything from the original 1960s soldiers through the 70s Adventure Team and into the later Real American Hero era will be covered in equal measure.”

Jim and I see this as the ultimate tribute to not only the toy itself, but to the joy of play and childhood. We would be very grateful if you could help us achieve our vision of the book and have it look as professional as possible. In return, we will try to keep its price as reasonable as we can when it’s published, so that everyone can share in THE JOY OF JOE.

The Full Force and WOJM together on Series 2 Episode 7

The lastest installment of the Full Force podcast is now online, as the boys are joined by members of the What’s on Joe Mind crew to talk about the year that was in 2015.  Lots of news to cover, lots of great Joe talk, both foreign and domestic, and a whole lot of G.I. Joe podcasting fun.

Check out the latest episode on the Podbean page, or embedded below.


G.I. Joe: Legacy Part 2 – Stiletto is on Amazon Kindle Worlds!

The G.I. Joe Kindle Worlds joint project G.I. Joe: Legacy continues this weekend with Bill Nedrow’s installment, focusing on Stiletto!  This is book 2 in a four book series, following on the heels of Jim Beard’s story focusing on Marcus.

It’s a great project, and the first two installments have been very enjoyable to read.  Yours truly will be penning the third book, followed by Troy Osgood in the four slot.

Check out G.I. Joe: Legacy Book 2 on Amazon right now, and be sure to get caught up with Book 1 as well.  Each novella focuses on a particular decade, so get ready for the Neon Nineties coming up next month.

08 - Kindle Worlds

Vitruvian HACKS first shipment delivery to Boss Fight is imminent!

That’s right…the day has almost arrived!  Boss Fight Studio sent out a Kickstarter update letting all of us excited Vitruvian HACKS fans know that the first shipment of these fantastic looking figures may be shipped to them within the next TWO DAYS.

In fact, that update was a few days ago, and we’ve now received confirmation from Boss Fight, that packages are indeed ON THE WAY!  Boxes will be air dropped to Boss Fight HQ, where they will be packed and shipped to eager and waiting Kickstarter backers.

Great news!  Along with this great update, they’ve sent along some excellent pictures from the factory floor, showing the latest update of this product.  The time grows near!

Hi Boss-Fighters!

The first shipment is on its way from Shenzhen, China to BFS HQ in Massachusetts! This shipment contains Spartan, Stone Spartan, Medusa, Coral Gorgon, Black Racer, Talos, Gray Male Blank, and Fire Orange Male Blank. Production will finish on the remaining items after Chinese New Year and we’ll keep you updated on the progress. In the meantime, please enjoy these photos of V-HACKS getting packed and shipped!



Meanwhile, hit up Boss Fight Shop to stock up on any figures you may have missed, prices are great, and stock is running low.


Where it all began – the 1963 Toy Fair pitch that sold G.I. Joe

In the 1960’s Hasbro, quite simply, wasn’t what it is today. Beginning in 1923, the Hassenfeld brothers formed a company selling textile remnants, then migrated to school supplies, and finally, in the 1940’s spun off into producing toys. In 1952 with the arrival of Mr. Potato Head, they finally had a big toy brand to call their own.

Meanwhile, Mattel was rolling hard and strong with Barbie, and while Hasbro was doing okay, it wasn’t in the same league as its west coast competition.

Then came 1963. Then came the revelation that they could do what Mattel is doing and make a Barbie…but make it a Barbie for boys.

G.I. Joe was born.

Pitched in 1963, the brand depended on a successful reception at Toy Fair in New York City to spring forward into production. Deals were made in New York, not in the backrooms in the months leading up to what is now essentially a press event. Brands literally lived and died by their presentation.

It all came down to this.

With the above film reel from 1963, Hasbro officially convinced American retailers to buy into this brand. In 1964 and 1965 G.I. Joe made up 75% of Hasbro’s sales, and while it dipped in the late 70’s, it rebounded in the 80s to become the first multi-media toyline release with a cartoon, comic book, and landmark series of highly articulated action figures all hitting at once. It was an incredible feat of marketing the likes of which had never been seen before, and have rarely been replicated to such perfection even 30+ years later.

It all came down to that nine minute video. The concept of Action Figures was born there, and lives on today.

Today, three decades later, G.I. Joe remains one of the most recognized American icons and toy brands around the world.

Yo Joe indeed!

Because you demanded it… What’s on Joe Mind Special Edition #46 is online

It feels like forever since I’ve been able to say this, but a new episode of the What’s on Joe Mind podcast is HERE.

Rescued from technical purgatory by our esteemed editor Gary, the 46th Special Edition focused on the fun of JoeCon 2015 in Springfield, Illinois! It’s a review of the excellent 2015 G.I. Joe Convention hot on the heels of the four day foray into G.I. Joe fun and nerdery.

Go check out this latest special edition on our Podbean page, or check it out embedded below.


JoeCon Exclusive hint in Diamond edition of the Comic?

Last year, the G.I. Joe Collectors Club strongly indicated that they would provide a hint to the 2015 G.I. Joe Convention set in the Diamond Solicitation of their convention comic.

Sure enough, in the comic, an ad for the 2015 G.I. Joe Convention appeared, complete with a tiger pattern on the background. As we all know, last year’s set had Tiger Force elements.


Fast forward to this year… the Diamond Solicitation of the JoeCon comic hit shops last week, and there is another G.I. Joe Convention advertisement… but the background is different:


That’s right, it’s the clear blue sky.

Now, the G.I. Joe Collectors Club never stated this year’s comic would contain a hint to the JoeCon set, but if we’re to go by previous years, they could be throwing us a bone here.

Could we be seeing Sky Patrol in 2016?

And if so, who would they be facing off against? The G.I. Joe newsletter has been featuring Action Force pretty heavily, but I’m not sure how Action Force dovetails with Sky Patrol (especially considering they’re both good guys).

Who knows, the whole thing could be a red herring, but it’s certainly going to make for some interesting speculation. Hopefully we’ll hear more details about the 2016 G.I. Joe Con set soon! Keep watching GeneralsJoes and for the latest info.